This award will celebrate originality and creativity in a variety of different forms. Could include, but is not limited to, creative marketing, advertising, in-store branding or digital marketing activity, Or using creativity to implement new sales techniques or business practices, processes or products, which enhance the success of the business.
This award will recognise any individual, business or team who provide that little extra to make the lives of the patients in their care a little bit more special. Nominations can be received from either the voluntary or the paid-for healthcare sector in care homes, hospitals or private homes.